Eight years ago, Ariel was a regional marketing manager at Google — a position that few would easily give up on. But then he chose another direction, left Google and founded his own affiliate enterprise. What made him make this transition?
“Well, to be an entrepreneur is something I always had in me. It’s like a virus you have in you. And even when I worked for Google and was probably the best dang working place, anyone wants to work for. I always wanted to implement the ideas, and those are hard to implement in a corporate; that’s the way things are going. And I always wanted to do something for myself. So it cooked, it boiled and eventually, I asked my wife, ‘what do you think?’. She said ‘you have to do it for yourself.’ And I left the company. I must say that working for an organization like that really trained me, and they educated me about the potential that the global websites have because, in Google, I started in Israel. Then I moved to manage also teams in South Africa and Greece.
And quickly, I noticed that it’s the same users, very similar user behavior despite whatever they tell you about cultural differences. Very, very similar behavior. And then when I got the 20% project that quickly became most of my work of junior marketing, I saw that even in countries like Indonesia and Africa and the other places we do the same marketing and the one product fits everybody. So I thought, Hey, we can do global websites from here, from Tel Aviv, and they scaled because the Israeli market is very small and doesn’t offer a lot of opportunities.”
Was it intimidating though to leave such a great company, such a great workplace as you mentioned, embarking on your own independent path?
“Definitely. And I’m very careful from advising others to do so. I think it worked for me, but both me and my partner, we had a few times where the company was close to shut down because it’s a lot about luck and not always do you have the luck. So now we are seven or eight years after, and we both left stable jobs. The company is flourishing, and I can say, ‘Okay, we did it.’ But it was very, very, very close to not succeeding. And I don’t know if my son would ever want to live a corporate, I would tell them, yeah, go for it. Because You hear the story, you guys interview me now. You don’t interview all those people that left Google more or less at the same time, and their business failed, and they are not Less smart or hardworking than I am.”